Magners Irish Cider Berry Beer is produced by Bulmers Ltd, part of the C&C Group, whose cider-making roots date back to 1935 in Clonmel, County Tipperary. The original Magners apple cider built its reputation in Ireland and internationally. Its signature serving style, poured over ice in a pint glass, became synonymous with the brand. The Berry expression builds on the same Tipperary apple cider base, adding mixed-berry character for a different taste while retaining its original foundation.
The result is ruby pink in the glass, with a mixed-berry aroma featuring blackberry and raspberry notes over the crisp apple base found in Magners ciders. Its finish is sweeter than the original. As a result, the Berry expression appeals to drinkers who find traditional apple cider too dry. It also suits Friday gatherings where guests have different flavour preferences.
Bulmers Ltd, part of the C&C Group, has expanded the Magners range with several fruit variants since the original apple cider established its international reputation. The Berry expression brings a fruitier alternative to the range and is available at Omori Mart in Japan.
How Magners Irish Cider Berry Beer Is Enjoyed at Home
Sláinte! (SLAWN-cha) is Irish Gaelic for “health.” It is the toast that opens a round at an Irish pub and many kitchen tables, too. People raise their glasses and make eye contact, whether they are drinking Guinness, whiskey, or ruby-pink berry cider. At a St. Patrick’s Day gathering or a Friday pub session, the toast returns with every fresh round.
Irish stew is a classic pub-meal pairing. It combines lamb, potatoes, and root vegetables in a slow-cooked bowl that defines traditional Irish pub food. The berry cider’s sweeter finish and fruity character contrast with the stew’s savoury depth. Meanwhile, its crisp apple base helps balance the richness of the lamb broth.
Fish and chips are another traditional choice. Battered cod, chips, and vinegar pair naturally with cider. With the Berry expression, the fruity aroma adds a hint of sweetness alongside the fried food without overwhelming the meal.
Boxty, the traditional Irish potato pancake, offers a third pairing. Its starchy, savoury flavour balances the berry cider’s gentle sweetness. Together, they create a simple combination that needs little explanation.
St. Patrick’s Day and Friday pub sessions are fitting occasions for Magners Berry. In Tokyo, the annual St. Patrick’s Day parade brings Irish culture to the streets, while Roppongi pubs welcome people celebrating the occasion. The Berry expression offers a fruity alternative to the original apple cider.
How to Drink Magners Berry in Japan
The over-ice method works for the Berry expression just as it does for the original. Fill a pint glass with ice, pour the cider slowly, and allow it to settle for about thirty seconds. The melting ice gradually dilutes the drink and balances its sweetness, making this serving style particularly suitable for the Berry expression.
For a playful convenience-store pairing, try it alongside a mixed-berry yoghurt drink from FamilyMart. Rather than a traditional food pairing, this combination highlights the familiar berry flavours found in both drinks.
For a sit-down meal, try Magners Berry with duck gyōza at a Chinese restaurant in Yokohama or a specialist gyōza restaurant in Tokyo. The rich duck filling contrasts with the cider’s fruity sweetness. This combination follows the same pairing principle as fruit sauces served with rich meats. Moreover, the crisp apple base helps keep the overall flavour balanced.
Spring suits the Berry expression particularly well. St. Patrick’s Day in March brings Irish celebrations to Tokyo, with green decorations, lively pubs, and gatherings around Roppongi. The fruit-forward cider offers another option for those enjoying the festivities.
At an Irish pub in Roppongi, a bottle of Magners Berry may cost around ¥1,000 to ¥1,400, depending on the venue. Buying by the case from Omori Mart may reduce the cost per bottle.
Get Magners Irish Cider Berry Beer Delivered in Japan
Magners Irish Cider Berry Beer (330ml x 24 bottles) is available now at Omori Mart, with nationwide delivery across Japan.
- Free shipping on orders over ¥15,000
- Konbini payment accepted at FamilyMart, 7-Eleven, and Lawson — plus bank transfer and card
- Nationwide delivery
Rakuten and Amazon Japan do not carry Magners Berry or other Irish home-country brands. Omori Mart does.
[Shop Magners Irish Cider Berry Beer →]
https://omorimart.com/product/magners-irish-cider-berry-beer-330ml-x-24-bottles/
Sláinte in Clonmel, ruby pink in the glass from a tradition that started in 1935. Kanpai (乾杯) in Tokyo, where the Friday session and the izakaya share more common ground than either would admit. The berry cider connects both tables.
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