Tipperary’s apple cider, extended into berry
Magners Irish Cider Berry Beer is produced by Bulmers Ltd, part of the C&C Group, whose parent operation was founded in 1935 in Clonmel, County Tipperary. The original Magners apple cider built its reputation across Ireland and internationally as the cider served over ice in a pint glass — a serving ritual that became synonymous with the brand. The Berry expression takes the same Tipperary apple cider base and extends it with mixed-berry fruit character, producing a cider in a different register from the original without departing from its foundation.
The result is ruby pink in the glass, with a mixed-berry aroma — blackberry and raspberry prominent — sitting over the crisp apple base that defines all Magners ciders. The finish is sweeter than the original, which makes the Berry expression the entry point for drinkers who find straight apple cider too dry and the format that tends to appear when the Friday table has a wider range of preferences to accommodate.
Bulmers Ltd (C&C Group) has extended the Magners range across fruit variants since the original apple cider established the brand’s international footprint. The Berry expression is the most widely available of those extensions, found across Irish pubs internationally and now available at Omori Mart in Japan.
How Magners Irish Cider Berry Beer is drunk at home
Sláinte! (SLAWN-cha) — Irish Gaelic for “health,” the toast that opens every round at an Irish pub table and most kitchen tables besides. It is said with a raised glass and eye contact, and it means the same thing whether the glass holds Guinness, whiskey, or a ruby pink berry cider. At a St. Patrick’s Day gathering or a Friday pub session, it comes back as often as the glasses are refilled.
Irish stew is the pub-meal pairing — lamb, potato, and root vegetables, the slow-cooked bowl that defines Irish pub food. The berry cider’s sweeter finish and fruit character provide a contrast to the savoury depth of the stew that the original apple cider approaches differently, and the crisp apple base still cuts through the richness of the lamb broth. Fish and chips — the Friday institution, battered cod with chips and vinegar — pair with the Berry expression in the same way the original does, with the berry aroma adding a layer of fruit sweetness that sits above the fried food rather than competing with it.
Boxty — the Irish potato pancake, older than the pub tradition and closer in spirit to the farmhouse kitchen — is the third pairing, where the slight sweetness of the berry cider and the starchy, savoury pancake find a balance that works without requiring explanation. St. Patrick’s Day and the Friday pub session are the two occasions where Magners Berry appears most reliably — the Tokyo St. Patrick’s Day parade in March draws thousands to Roppongi, and the Berry expression tends to be the bottle that appears alongside the original on those evenings.
How to drink it in Japan
The over-ice method applies to the Berry expression as directly as it does to the original: a pint glass filled with ice, the cider poured slowly over it, thirty seconds to settle. The ice moderates the sweetness and extends the drink, which suits the Berry expression particularly well given its sweeter finish. Pair it cold with a FamilyMart mixed-berry yoghurt drink alongside — not as a food pairing but as a reminder that the berry character in the cider is the same one Japan’s convenience stores have built an entire refrigerated shelf around.
For a sit-down pairing, try it with duck gyōza at a Chinese restaurant in Yokohama or a specialist gyōza restaurant in Tokyo. The richness of the duck filling and the sweetness of the berry cider provide a fruit-and-fat combination that mirrors the logic of fruit sauce with game meat — a pairing principle that holds across European and Asian food cultures alike. The crisp apple base of the Magners keeps the combination from becoming cloying.
Spring is the season that suits this beer most naturally in Japan — St. Patrick’s Day in March, the Tokyo parade, the Roppongi pubs filling up with green and the berry cider moving faster than anyone anticipated. At an Irish pub in Roppongi, a bottle of Magners Berry runs ¥1,000 to ¥1,400. By the case from Omori Mart, the per-bottle cost is noticeably lower.
Get Magners Irish Cider Berry Beer delivered in Japan
Magners Irish Cider Berry Beer (330ml x 24 bottles) is available now at Omori Mart, with nationwide delivery across Japan.
- Free shipping on orders over ¥15,000
- Konbini payment accepted at FamilyMart, 7-Eleven, and Lawson — plus bank transfer and card
- Nationwide delivery
Rakuten and Amazon Japan do not carry Magners Berry or other Irish home-country brands. Omori Mart does.
[Shop Magners Irish Cider Berry Beer →]
https://omorimart.com/product/magners-irish-cider-berry-beer-330ml-x-24-bottles/
Sláinte in Clonmel, ruby pink in the glass from a tradition that started in 1935. Kanpai (乾杯) in Tokyo, where the Friday session and the izakaya share more common ground than either would admit. The berry cider connects both tables.
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