Yorkshire has a particular relationship with ale. The county’s brewing tradition runs through the Wharfe valley and the dales, through market towns and mill towns that built their drinking culture around the working week and the Friday evening that ended it. The IPA100 Beer from Wharfe Beer Yorkshire is an English IPA at 6.8% ABV: amber in colour, with a caramel malt body, earthy and citrus hop character, and firm bitterness that sits in the English rather than American hop tradition. It is a beer that knows what it is and does not require explanation. If you are British and living in Tokyo and the Friday pub night has been replaced by a Tokyo convenience store run and a bottle opener, the IPA100 is the beer that gets the evening started on the right note.
A Yorkshire English IPA, modern and direct
IPA100 Beer is produced by Wharfedale Brewery / similar Yorkshire craft — the brief notes the brewery as Modern UK craft (Wharfe Brewery), reflecting the contemporary Yorkshire brewing scene rather than a historic founding lineage. The Wharfe Beer Yorkshire brand positions the beer within the county’s ale tradition, applying a modern IPA format to the English style’s characteristic restraint and earthiness.
The style is an English IPA, and the IPA100 sits clearly within that category rather than the American-influenced double IPA territory. The pour is amber, warmer in colour than a pale American IPA, and the malt body carries genuine caramel character — the kind of body that provides a foundation for the hop bitterness rather than stepping aside for it. The hop character is earthy and citrus: English hop varieties tend toward herbal, slightly spicy earthiness alongside the citrus, giving the bitterness a more grounded quality than the resinous pine of American hops. The firm bitterness carries through the finish, and the 6.8% ABV provides enough warmth at the close to make this a beer that occupies the full attention of a glass rather than disappearing quickly. The name — IPA100 — suggests a beer built for a specific hop bill, though the limited public information on the brewery means the precise specification is not confirmed.
How IPA100 Beer is drunk at home
Cheers, mate! (CHEERZ-MAIT) — the British toast, indispensable at the pub and equally appropriate at the kitchen table with a bottle opener and a Friday evening that needed no more planning than that. Bottoms up! when the glass is nearly done; Down the hatch! when the round arrived faster than expected. For a 6.8% English IPA from Yorkshire, Cheers, mate is the right pace.
In the UK, an English IPA at this strength belongs to the Friday pub night’s considered end — the beer ordered by the person who has already had the standard bitter and wants the hop character turned up without moving to an American double IPA’s citrus-and-pine intensity. The Sunday roast is the meal the IPA100 handles most comfortably: the caramel malt alongside the roast beef and gravy, the earthy hop note cutting through the fat of the Yorkshire pudding, the firm bitterness resetting the palate between mouthfuls in exactly the way a well-chosen bitter should. Fish and chips is the more casual pairing — the salt, the battered fish, and the citrus element in the hop character work together in the same way lemon over fried fish always does, the bitterness extending what the acid begins. A ploughman’s lunch — mature cheddar, Branston pickle, good bread — is where the earthy hop character of an English IPA finds its most natural food pairing: the cheese’s sharpness, the pickle’s vinegar, and the hop’s earthiness arriving at the same table from different directions.
Premier League football on a Saturday afternoon runs on standard lager for most of the match, but the IPA100 is the beer someone reaches for when the game has delivered something worth marking.
How to drink it in Japan
The IPA100 is an autumn and winter beer in Japan — September through February — when the amber, malt-forward character of an English IPA suits the temperature and the food. It is also the beer most suited to the British occasions that gather the community in Tokyo: Bonfire Night on November 5, Christmas, and any evening where the specific quality of an English IPA from Yorkshire makes the occasion feel more precisely located than a standard imported lager would.
At FamilyMart, try it alongside a mature cheese portion from the deli counter — the cheddar logic of the ploughman’s translates directly, the earthy hop character finding the salt and the fat of the cheese in the same way English hops and English cheese have always worked together. For a composed pairing at home, serve it with hambagu — the Japanese-style beef patty with demi-glace sauce — where the caramel malt of the IPA100 and the reduced beef sauce find the same register that roast beef and gravy occupy in a Sunday roast. The earthy hop note provides the bitterness that the rich sauce needs to stay balanced, and the firm finish clears the palate between bites cleanly.
Yorkshire English IPAs are not available in Tokyo’s standard import channels. By the case from Omori Mart — 330ml × 24 bottles — the per-bottle cost is accessible for a beer at this hop character and ABV, and the case covers the season properly.
Get IPA100 Beer delivered in Japan
IPA100 Beer is available from Omori Mart in a 330ml × 24 bottle case, delivered nationwide across Japan.
- Free shipping on orders over ¥15,000
- Pay at FamilyMart, 7-Eleven, or Lawson — or by bank transfer or card
- Nationwide delivery to any address in Japan
Rakuten and Amazon Japan do not carry this label. Omori Mart is where British residents in Japan find the Yorkshire ales that don’t make it onto the standard import shelf.
[Shop IPA100 Beer →]
https://omorimart.com/product/ipa100-beer-330ml-x-24-bottles/
Cheers, mate in the Wharfe valley, where Yorkshire has been making ale long enough that the Friday evening pub round is less a habit than a constitutional right, and kanpai at a Tokyo table in October — amber, earthy hops, firm bitterness, and exactly what the week deserved at the end of it.
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