The Floris Strawberry Beer pours rose-pink, which is not a colour most people associate with Belgium’s brewing tradition. It is the Floris range’s most immediately identifiable expression by appearance alone, and the aroma follows through on what the colour promises: sweet, ripe strawberry over a soft wheat base, dessert-like in its finish, with nothing in the way of bitterness to complicate the picture. Brouwerij Huyghe in Melle makes no apology for what this beer is — a fruit wheat built for accessibility and warmth, sitting within a Belgian tradition of adding fruit to wheat that stretches back well before the Floris range existed. If you are Belgian and living in Tokyo, the Strawberry is the Floris that Japan’s strawberry season was made for.
Melle’s strawberry wheat, from 1906
Brouwerij Huyghe was founded in 1906 in Melle, East Flanders, and has produced the Floris range of fruit-and-flavour wheat beers as part of a lineup that also includes Delirium Tremens at the opposite end of the strength and style spectrum. The range demonstrates the breadth of what Belgian brewing accommodates without contradiction — a country that produces world-renowned Trappist ales and a celebrated fruit wheat line from the same industry, each occupying its own legitimate space.
The Floris Strawberry is a strawberry-flavoured Belgian wheat at 3.6% ABV. The pour is rose-pink, its colour coming from the strawberry addition rather than the base wheat, and the aroma is sweet and direct — ripe strawberry, present without being synthetic, the kind of fruit note that reads as the actual fruit rather than a flavouring approximation. The soft wheat body provides a light, slightly hazy structure that keeps the beer from being thin, and the finish is dessert-like: sweet, smooth, short. There is no bitterness. This is a beer that makes no claim to complexity and delivers exactly what it offers — which, at 3.6% ABV and with this colour in the glass, is a specific and useful thing to be able to deliver.
How Floris Strawberry Beer is drunk at home
Santé! / Op uw gezondheid! (sahn-TAY / op-uw geh-ZONT-hayt) — French and Flemish respectively, both meaning “to your health.” A rose-pink beer at a Belgian table tends to generate its own momentum for the toast — the colour alone prompts people to raise a glass.
In Belgium, the Floris Strawberry belongs to the informal and sociable end of the occasion. At a Sunday family lunch that moves through multiple beers across courses, it arrives early, alongside Belgian fries with mayonnaise when the table is still settling into the afternoon. Moules-frites accommodates it reasonably — the salt and brine of the mussels provide a savoury counterpoint to the sweet strawberry, and the fries add the starch that keeps the sweetness from feeling unanchored. Stoofvlees and the heavier Trappist ales belong further into the meal; the Strawberry has typically completed its role before that point. Belgian beer festivals, where the Floris range sits alongside abbey ales and strong goldens, give the Strawberry Beer a setting where its approachability is an asset — it draws in guests who might otherwise not participate.
How to drink it in Japan
Japan has its own deep relationship with strawberry as a flavour and as a seasonal marker — ichigo season runs from late winter through spring, roughly December through May, and during that period strawberry appears across confectionery, beverages, and limited-edition products with a consistency that reflects genuine cultural enthusiasm. The Floris Strawberry Beer belongs to that season in Japan more naturally than it does to any other.
At Lawson, try it alongside a strawberry daifuku — the soft mochi filled with sweet bean paste and a whole strawberry — where the fruit note in the beer and the fresh strawberry inside the daifuku meet directly, the wheat base of the beer providing enough neutrality to let the fruit flavours of both elements come forward. For a more composed pairing at home, serve it with a plain vanilla panna cotta and a fresh strawberry garnish: the creamy, lightly sweet dessert and the rose-pink beer find a natural equilibrium, the carbonation of the Floris cutting the richness of the panna cotta cleanly between spoonfuls. It is the kind of pairing that suits an afternoon that ends with dessert rather than a meal that builds toward one.
Belgium’s Floris fruit wheat beers are not a category that appears regularly in Tokyo’s specialty import shops, where shelf space tends toward Trappist ales and strong goldens. By the case from Omori Mart, the Floris Strawberry is available at a per-bottle cost that makes it practical for the full run of Japan’s strawberry season rather than a single occasion.
Get Floris Strawberry Beer delivered in Japan
Floris Strawberry Beer is available from Omori Mart in a 330ml × 24 bottle case, delivered nationwide across Japan.
- Free shipping on orders over ¥15,000
- Pay at FamilyMart, 7-Eleven, or Lawson — or by bank transfer or card
- Nationwide delivery to any address in Japan
Rakuten and Amazon Japan do not carry this label. Omori Mart stocks the Belgian beer range from abbey ales to fruit wheats — the full picture of what Belgian brewing produces.
[Shop Floris Strawberry Beer →]
https://omorimart.com/product/floris-strawberry-beer-330ml-x-24-bottles/
Santé in Melle, where a brewery that has been running since 1906 decided strawberry belonged in a wheat beer, and kanpai at a Tokyo table in February when the first ichigo of the season arrives — rose-pink in the glass, and exactly the right colour for the moment.
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